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If you’re dipping your toes into the waters of online shoe shopping for the first time, you may be nervous about finding the perfect fit. Being able to buy shoes online is hugely convenient and offers tons of options, but for newbies it can be daunting if you’re not sure about your size, or what the shoe will feel like when you wear it. However, with just a few easy tricks you can become a shoe shopping savant in no time!

Online Shoe Shopping Tips

To avoid making an expensive mistake, it’s a good idea to start with a brand that you already know. Your previous experience will give you a better idea of the size and fit. If you are trying out an unfamiliar brand, it is well worth the time to read lots of reviews so you can be sure that they are trustworthy. If you can, select a brand with physical stores as this means that your chosen retailer has solid experience.


Another good idea is to start small. Make an inexpensive test order to see if you’re happy with the product, the sizing, the delivery and the overall service. Once you’re satisfied, you can go from there.

How To Measure Your Shoe Size For Online Shopping

When shoe-shopping online, your most important consideration should be sizing. Measuring your feet correctly can save you the hassle of returning the footwear. Ideally you should get a professional in a shoe store to do this for you, however if you do not have that option it is possible to measure your own feet at home.

To measure your feet at home, you will need three things:
  1. Paper
  2. A pencil
  3. A ruler

Place the paper on the ground and step on it. If you can, trace the outline of your foot or get a friend to do this for you. Use a ruler to measure the length of your foot going from your longest to the back of your heel. Then measure the width of your foot from the widest point. Compare this to the brand size guide on the website to find your correct shoe size. Sizing can often be inconsistent across brands so always consult a sizing chart before making your purchase.

As most people’s feet are slightly asymmetrical, it’s more accurate to measure both feet and use the measurements from the larger foot when making your order. Another pro tip is to measure your feet in the late afternoon as after a full day of walking your foot will be at its biggest.

How to Master the Art of Buying Shoes Online

Why not take a look at our infographic guide below which will take you through everything you need to know about buying shoes online including: how to measure your feet, researching retailers and getting to know the returns process.

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